Integrations
Going Google-first without making customers learn MCC
6 September 2026
The first release connects Google, discovers usable Ads accounts, and can run search and related campaigns once a plan is approved and budget is reserved.
Customers should see one action: Connect Google. After authorization, they pick the relevant account from a simple list. MCC, customer IDs and payments profiles stay in the integration layer unless Google truly requires a choice.
If no usable Ads account exists, the product should say that plainly and only collect information that is actually required to continue. It should not promise account creation where Google eligibility does not allow it.
Meta, LinkedIn and TikTok can follow as adapters. The campaign model stays provider-neutral so the website and the tool do not have to be redesigned for each network.